communication strategy and a new visual identity for a master plan
The Municipality of Kasterlee is redeveloping the entire village centre of the borough of Tielen – a long-term undertaking. To ensure the project runs smoothly, we developed a communication strategy and action plan.
Client: Municipality of Kasterlee
Sector: Local government
Location: Kasterlee
Year: 2024 - now
the question
The master plan consists of several substantial projects that will completely transform the village. The Municipality of Kasterlee wants to involve its residents openly and genuinely in this complex project.
We support the municipality in its communication towards the residents of Tielen, the immediate neighbours and other parties involved. Transparency and clarity are the guiding principles of our approach, helping residents prepare for the works.
branding as a connecting factor for support
We do this, among other things, by engaging local associations and merchants as intermediaries. We also provide a clear project page on the municipality’s website. Finally, we gave the master plan its own name and visual identity: Beleef Tielen (Experience Tielen).
our impact
The master plan is currently being developed. In the meantime, all preparations are ongoing and we are focusing on the following sub-themes:
communication strategy
The development of a communication strategy that focuses on process and project communication, stakeholder involvement, transparency and the integration of Tielen’s identity as a village.
proximity communication
We engage residents through various communication actions, such as resident letters, information markets and one-to-one conversations. Through on-site communication, we inform the neighbourhood as efficiently as possible.
content creation
To keep the project alive during quieter periods, we provide various forms of content: updates for the website and social media, articles in municipal magazines, newsletters, and more.
graphic design
Coming up with a new name and developing a visual identity, including a brand guide, mock-ups and templates. In addition, we developed the project website in LCP.
project communication
During quieter periods, we remain on the radar thanks to project communication and look for opportunities to keep the project alive among residents, including through interviews and stories. We do this via the municipality’s channels, including the ‘Beleef Tielen’ project website.
team
Curious about this case?
Let’s talk! Robbert would be happy to tell you more.
Philippe De Vries
Senior advisor
Robbert Hendrix
Project lead
