Clear communication is crucial. We all know that. But what does that exactly mean, how do you set it up effectively, and how do you put it into practice? With ‘Later word ik strateeg’, we provide a practical yet theoretically grounded insight into contemporary communication strategies.

About the book

In ‘Later word ik strateeg’, Maarten Debecker and Philippe De Vries – managing partners at The Middle Men – combine the theory of strategic communication with practical application, drawing on 50 models and cases.

The book explores various areas of strategic communication: from stakeholder management and crisis communication to press and media strategies. Each chapter starts from a theoretical background, which is then translated and applied to real-life situations. Each section ends with an interview in which an expert shares their experiences.

Why this publication?

With this book, Maarten and Philippe offer a practical yet theoretically grounded insight into contemporary communication strategies. In doing so, they hope to support you in finding a suitable strategic approach to all your communication challenges.