proximity communication for Elia’s energy transition
To ensure the energy transition runs smoothly, Elia is strengthening its entire high-voltage grid. This involves many projects and construction sites – and consequently many stakeholders – spread across Flanders. Our communication advisors support the Elia team on a daily basis, both strategically and operationally.
Client: Elia
Sector: Infrastructure & energy transition
Location: Flanders
Year: 2015 - now
the question
The energy transition is in full swing. A thorough renewal of the Belgian electricity grid is needed to handle these new electricity flows. Elia is therefore reinforcing existing grids and building new high-voltage lines. Infrastructure works of this kind require public support among a wide range of stakeholders.
We support Elia in this strategic proximity communication. In doing so, we act as a strategic link between Elia and the different projects. We help define the strategic direction and launch new initiatives.
accurate and clear information is key to gaining public support
Rolling out these projects calls for a well-considered communications strategy and careful stakeholder management. Local authorities, residents, interest groups and the press all play a key role. Through targeted communication, we create transparency and public support.
our impact
Providing clear and transparent information about permits, projects and future plans strengthens support among the many stakeholders in the field. Strategic advice and operational support complement each other seamlessly in this assignment. The roll-out of the sub-projects is currently in full swing. We are communicating on various fronts, thereby helping to ensure the smooth running of Elia’s various projects.
communication strategy
Developing a communication and participation strategy, as well as the methods to be followed for Elia’s different projects.
stakeholder management
Monitoring the different stakeholders for each project and their influence on the permitting and construction process.
pr & press events
Organising press events and PR initiatives according to the needs of the project. Monitoring press coverage and providing ongoing media monitoring.
proximity communication
Communicating with the different stakeholders involved in each project, mapping their needs and concerns, and translating the necessity and impact of the project for each target audience.
project management
Maintaining an overview across the different projects and translating lessons learned to other projects.
team
Curious about this case?
Let’s talk! Philippe would be happy to tell you more.
Philippe De Vries
Senior advisor
Robbert Hendrix
Communication lead
Maarten Debecker
Senior advisor
Sylvie Vandermarcke
Communication advisor
Maarten Thimpont
Project lead
