the question

'Werken aan de Ring' is a complex project with a significant impact on the surrounding area. It extends across several municipalities, across two regions and alongside a large number of business parks.

This means the redevelopment of the Ring Road has a daily impact on a substantial number of people. A transparent approach towards all target groups is therefore essential, like residents, interest groups, businesses and (supra-)local authorities. This applies throughout every phase of the project: from design to permission process and implementation.

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getting everyone on the same page thanks to a well-thought-out strategy

With a thorough stakeholder strategy, we worked towards a widely supported project. We advise De Werkvennootschap on strategic stakeholder and community management for all (sub)projects within the ‘Werken aan de Ring’ programme.

our impact

Redefining the Ring Road was, and still is, one of the largest infrastructure projects in our country. In our strategy and communication process, we focused on:

communication strategy

A thorough strategy that paid close attention to the overarching communication of a complex and long-term programme, translated into concrete actions for each of the different subprojects.

stakeholdermanagement

Extensive stakeholder management, including the mapping and follow-up of all stakeholders across different municipalities and regions. This included organising informal stakeholder events, discussion evenings, information sessions and webinars for all types of stakeholders.

proximity communication

Strategic advice and operational support for communication with administrative actors, residents and people directly affected by the project, including acquisitions.

project communication

Transparent, thought-out and clear communication for the public and stakeholders, from design and permission process through to implementation. In addition, communication with people directly affected in the context of expropriations, making this a complex but also emotionally charged project.

content creation

Communication with the wider public and stakeholders through information markets, newsletters and webinars, as well as the development of virtual applications such as a digital exhibition and a VR experience.

project management

Tight coordination within a multidisciplinary team, including the creation and implementation of flowcharts and scripts for information sessions, as well as for telephone and written communication.