the question

For the ambitious Mobilidata programme to succeed, the cooperation of three target groups was crucial: (local) authorities, private companies and citizens. However, there was no overarching vision on communication to ensure that the necessary information reached these target groups.

That is why we supported imec with strategic advice and operational support throughout the entire programme. We focused on an overarching communication strategy, support for press and stakeholder events, specific communication on technological solutions, and the development of a new website. At the same time, we acted as a neutral partner, ensuring that the collaborations ran smoothly.

from strategic advice to operational support

With our efforts playing a part, imec, AWV and other partners can look back on a highly successful programme with impressive achievements. In the following years, Mobilidata will be further embedded in AWV’s regular operations.

our impact

The Mobilidata programme succeeded in building the right partnerships, carrying out a great deal of pioneering work and making mobility in Flanders smoother, more sustainable and safer. The generated media attention and the convenient website were the crowning achievement:

communication strategy

Development of an internally supported communication strategy for the entire programme and a mini communication plan for each technological solution.

pr & press event

Concept development and operational support in preparing and organising various relationship and press moments, such as the ‘Mobilidate’ stakeholder event and the press moment with a demo tour on ‘warnings for wrong-way drivers’ in Genk.

content creation

Strategically conceiving, writing and distributing newsletters, social media posts and website articles to communicate in a targeted and transparent way, tailored to each audience.

project management

Structured planning, monitoring and coordination of a wide range of activities, including the management and updating of the website, as well as the monitoring of files in preparation of working sessions or conferences.