the question

Official figures and statistics should be freely available, so everyone has access to accurate and objective information at any time. Based on this principle, the Flanders Statistics Authority was established: a government organisation that publishes Flemish public statistics under the name ‘Statistics Flanders’.

However, these figures did not always reach the organisations that could make use of them. This is why a thorough update of the communication strategy was needed. Since the Flanders Statistics Authority does not have its own communications department, one of our consultants joined their team for two days a week, to help tackle the challenges.

atemporary reinforcement for long-lasting results

This in-house team member helped develop and implement the communication strategy, translate it into operational plans, launch new campaigns, and set up a communication structure.

our impact

The strategy has since been rolled out and communication at the Flanders Statistics Authority is once again running under its own steam. Several factors contributed to this success:

communication strategy

Development of a new communication strategy focused on the primary target groups, taking into account the limited staff time and resources. Translation of the strategy into an operational plan for the coming years, with concrete actions.

project management

Coordination of communication activities with a broad group of internal employees. Feedback and alignment with the communications department of the overarching department.

content creation

Development of new communication actions, including suggestions for copy and layout. Creation of a content calendar with opportunities to further streamline the communication.

stakeholder management

Leveraging the position of Flanders Statistics Authority as the driving force behind the ‘Statistics Flanders’ network, in a strategy that takes into account the partners and their position in relation to the Flanders Statistics Authority.