transparent communication for a new Westland Shopping
Retail changes rapidly. To meet consumers’ changing expectations, AG Real Estate opted for a thorough transformation of the shopping mall Westland Shopping in Anderlecht. We ensured clear, widely supported communication at every stage: from strategy and stakeholder management to implementation and crisis management.
Client: AG Real Estate
Sector: Real estate (commercial)
Location: Anderlecht (Brussels)
Year: 2019 - 2022
the question
A renovation of this scale affects not only consumers, but also the retailers and residents around Westland Shopping. That is why AG Real Estate wanted to focus on transparent communication, in order to build trust and support. From start to finish.
This called for an overarching communication strategy that first and foremost provided clarity, while also encouraging engagement and leaving room for dialogue.
transparent communication to increase support
At the same time, targeted communication actions allowed us to respond to unexpected situations, helping maintain the trust of both stakeholders and visitors.
our impact
By strongly focusing on positivity and a future-oriented approach, trust among all stakeholders grew throughout the renovation period. The result? A streamlined and accessible communication (and an institution in the neighbourhood given a modern new look), thanks to:
communication strategy
Development of a long-term overarching communication strategy, including stakeholder analysis, Q&A’s and a crisis communication plan.
proximity communication
Set-up of a physical contact point for residents, an informative website, a project showroom and the organization of information markets for retailers and residents.
stakeholder management
A permanent external point of contact for retailers, with a weekly presence in the mall, a standby service by telephone and a closed Facebook group.
project communication
Development of a concrete operational action plan with short- and long-term communication and marketing activities, aligned with the different phases of the renovation.
content creation
Drafting of various communication materials, including newsletters, interviews, Facebook posts and letters to residents.
team
Curious about this case?
Let’s talk! Philippe would be happy to tell you more.
Philippe De Vries
Senior advisor
